Category:
Web Design, brand identity
Client:
Eclettico
Duration:
4 weeks
The Eclettico website reflects the bar’s unique identity, offering a seamless user experience. It positions the bar as a destination for exceptional molecular cocktails in an elegant yet eclectic setting, aiming to attract a new audience from Milan and its surroundings.
(MY APPROACAH)
The approach focused on creating a seamless and intuitive table reservation process, making booking the central element of the user journey. The design emphasizes exclusivity and sophistication, combining bold, eclectic visuals with a smooth, user-friendly experience to convey the bar’s unique values and high-end appeal.
(VISION & INNOVATION)
A strong visual narrative was crafted through on-location photography, showcasing not only the extraordinary mood that you can breath inside but also the tools and decor, designed by a renowned interior designer. These elements combine to communicate the bar’s commitment to quality, creativity, and a unique atmosphere.
(CHALLENGES)
Creating a balance between the vibrant, experimental nature of molecular mixology and the refined elegance of the space was a rewarding challenge. The result is a digital experience that captures the essence of Eclettico and invites visitors to become part of its story.
(PROBLEMS)
Creating a strong, balanced brand identity that combines elegance with an eclectic style, showcasing the unique atmosphere and molecular cocktails digitally, and ensuring a seamless table reservation process to stand out in a competitive market.
(USER-CENTRIC DESIGN)
The Eclettico website prioritizes a user-centric approach, offering intuitive navigation and quick access to key features like table reservations and menus. Every design element, from layout to imagery, is crafted to engage visitors, reflect the unique personality of the bar and to spread it's values.
(USER NEEDS)
The audience seeks an escape from daily stress, a place to indulge in a high-quality treat like a molecular cocktail. It’s a small luxury—a guilt-free indulgence when crafted with exceptional quality.
